Content:
Chapter 1 Overview of automobile industry in 2003
1. Development of automobile industry
1) Output and marketing indicators
2) Major economic indicators
3) Situation of automobile industrial enterprises and overall situation of major automobile groups
4) The position of automobile industry in national economy
2. Major characteristics of automobile industry
1) Vehicle output and sales keeps on increasing in high speed
2) Output value of new products keeps on increasing in high speed and increasing by month, and the proportion of gross industrial output value in current price has increased.
3) Joint, cooperation, merger, and recombination of automobile industry have accelerated, and promoted the adjustment of industrial structure and the upgrading of technology
4) Vehicle consumption structure has changed hugely
5) Leading position of domestic automobile has been fixed in the automobile industry.
3. Import and export situation of automobile products
1) Market operation situation of Chinese automobile in 2003
2) Characteristics of the market operation of Chinese automobile import
3) Five influencing factors to Chinese automobile import market
4. Problems presenting in automobile industry
Chapter 2 Analysis on passenger vehicle manufacturing scale in 2003
1. 2003กฏ analysis on Chinese passenger vehicle manufacture situation
1) Output of passenger vehicle in china, 2003
2) Manufacturing situation of new passenger vehicle products in china
3) Manufacturing situation of major Chinese passenger vehicle enterprises
2. Deep analyses on manufacturing situation of Chinese passenger vehicle
1) Analysis on passenger vehicle manufacturing distribution in China
2) Analysis on the trend of passenger vehicle output in china
3. Amount of vehicles owned by Chinese
4. Analysis on profits situation of Chinese vehicle manufacturers
1) Analysis on profits situation of enterprises inner trade
2) Several specific cases for profit composition and scale economy
3) Analysis on profit rate of domestic listed integral vehicle companies
5. Problems presenting in manufacturing setup of Chinese vehicle
Chapter 3 Analysis on market scale of Chinese passenger vehicle
1. Analysis on sale situation of Chinese passenger vehicle
1) Influencing factors of Chinese passenger vehicle (automobile) sale
2) Description for the development of Chinese passenger vehicle (automobile) market, 2003
2. Deep analysis on the sale of Chinese vehicle (automobile), 2003
1) Subdivided analysis in terms of manufacturing enterprises and brands
2) Subdivided analysis in terms of prices
3. Analysis on consumption groups and consumption regions of Chinese passenger vehicle (automobile) market, 2003
1) Analysis on consumption groups of Chinese passenger vehicle market
2) Analysis on marketing regions of Chinese passenger vehicle marketing
4. Researches for consumption behaviors of Chinese passenger vehicle market which effect market demand
1) The consumption behaviors that change along with the social changes
2) Researches for consumption behaviors of white-collar class
Chapter 4 Analysis on competition situation of Chinese passenger vehicle market
1. Analysis on general competition situation of Chinese passenger vehicle market
1) Analysis on indicators
2) Specific analysis on competition situation
3) The ranking of Chinese cars market
2. Analysis on competition situation of international vehicle manufacturers in Chinese market
Chapter 5 Research and discussion for marketing patterns and channels of Chinese passenger vehicle market
1. marketing patterns of Chinese passenger vehicle
1) Research for the common marketing patterns of Chinese passenger vehicle market
2) Trend of vehicle marketing field
2. Analysis on marketing channels of Chinese passenger vehicle
1) Automobile monopoly shops
2) Transaction market of automobile
3) Automobile supermarkets and automobile marketing chain
Chapter 6 Analysis on Chinese MPV market
1. Market structure
2. Trend of the MPV market, 2003
3. Prospects to the MPV market
1) Influencing factors to the development of the MPV market
2) Foreground and demanding prospect of the MPV market
Chapter 7 Analysis on Chinese SUV market
1. Overview of Chinese SUV market
2. Three powerful upheavals in Chinese SUV market
3. Competitive climate of Chinese SUV manufacturers, 2003
Chapter 8 Research about industrial policies of Chinese passenger vehicle industry
1. Movement of related industrial policies, 2003
2. Researches for the trend of industrial policies
Chapter 9 Consumption credit of automobile
1. Basic situation of consumption credit of automobile
2. Analysis on the demand of consumption credit of automobile
Chapter 10 Prospect for Chinese vehicle
1. Trend of Chinese vehicle
1) Demanding trend of vehicle market
2) Influence of the trend of macroscopic economy to the vehicle market
3) Influence of industrial policies to the vehicle market
4) Revelation from international automobile trade to Chinese vehicle market
2. Prospects for manufacturing scale of Chinese passenger vehicle enterprises
3. Prospects for the demanding situation of Chinese passenger vehicle, 2004-2005
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