Content:
Part 1 Overall analysis on food industry
Chapter 1 Overview of Chinese food industry
1. Concept and classification of the food industry
2. Development of Chinese food industry
3. Analysis on major economic indicators of Chinese food industry
1) Output of major products of the food industry in 2002 and 2003
2) The ranking of the top 500 Chinese enterprises in food industry in 2003
3) 1997-2003 average growth speed of the gross output value of food industry
4) Analysis on the change of the output value of Chinese food industry, 2000-2003
5) The change of the sales of Chinese food industry, 2002-2003
6) The tax revenue achieved from Chinese food industry, 2000-2003
7) The change of the profit achieved from Chinese food industry, 2000-2003
8) Analysis on Chinese big-mid enterprises¡¯ economic indicators from Jan to May, 2003
Chapter 2. Analysis on the development of Chinese food industry in 2002and 2003
1. Both production and sales are prosperous, and the increasing degree of economic benefits is outstanding.
2. The Export keeps on increasing, and the import is developing steadily.
3. The Optimization of industrial structure is outstanding, and famous brands become consumers¡¯ demand.
4. Market supervision has been strengthened, and the security of food quality has been improved evidently.
Chapter 3. Analysis on the characteristics of Chinese food industry, 2003
1. Competition among Enterprises has been intensified.
2. Resources recombination is in great vogue, popular and superior brands are expanding rapidly.
3. The Logistics link of food has been paid attention to by the trade, and profit space has been improved obviously.
Part 2 Analysis on the market behavior of Chinese food industry
Chapter 4. Analysis on subdivided market of Chinese food industry, 2002-2003
1. Analysis on edible fats & oils Market
1) Overview of the development of Chinese edible fats & oils market
2) Analysis on domestic edible fats & oils market, 2002
3) Analysis on domestic edible fats & oils market, 2003
4) Statistical table for edible fats & oils sales of the first six months, 2003 in ShangHai
5) Sales ranking of edible vegetable oil sales of domestic large key retail department stores in July
6) Tariff quota and subdivided distributive rules of palm oil, soyabean oil, rapeseed oil and edible sugar
2. Analysis on instant food Market
1) Overview of market development
2) Analysis on instant noodle Market
3) Analysis on frozen foods Market
4) Statistical table for frozen conditioners and frozen snacks of the first six months, 2003 in ShangHai
3. Analysis on snack foods Market
4. Analysis on meat & poultry Market
1) Overview of the market development
2) Current climate of the meat & poultry industry
3) Sales statistics of meat & lamb of the first six months, 2003
4) Analysis on major problems presenting in the meat & poultry market
5. Analysis on sugar Market
1) Overview of the market
2) Chocolates market
6. Analysis on bread & biscuit market
1) Overview of the market
2) Breads market
3) Biscuits market
4) Pastries market
5) Trend of the trade technology
6) New trend of the products of American beard & biscuit trade
Part 3 Analyses for import & export of Chinese food industry
Chapter 5 Analysis on import &export of Chinese food industry
1. Analysis on Chinese foods import
1) Current Development state of Chinese foods¡¯ import
2) Import state of part of the foods in china, 2002
3) Analysis on foods import from Jan to Jun, 2003
2. Analysis on Chinese foods export
1) Current Development state of Chinese foods export
2) Analysis on structural characteristics of Chinese foods export
3) The difficulties that Chinese foods export are facing and the countermeasures.
Part 4 Analysis on marketing strategies of food industry
Cheaper 6 Analysis on marketing state of Chinese food industry
1. Major problems presenting in the marketing of Chinese food industry
1) Enterprises¡¯ marketing ideas lag behind.
2) Enterprises¡¯ understanding to overall concept of the products is unclear.
3) Enterprises¡¯ consciousness of the brand is weak.
4) Enterprises¡¯ short-term marketing behaviors are too serious.
5) Marketing channels are in low efficiency.
6) Marketing consciousness of market subdivision and target market is lacking.
2. Analysis on marketing strategies of Chinese food industry
1) Analysis on marketing channels
2) Analysis on advertising strategies
3) Analysis on product strategies
3. Analysis on successful cases of marketing
1) Wang Wang group
2) King of the chocolate: Lecont¨¦
Part 5 Competitive structure of Chinese food industry
Chapter 7 Analysis on current competitive climate of Chinese food industry and major products
1. Analysis on competition of edible fats & oils market
1) Major brands¡¯ performance of 2001and 2002
A Comprehensive occupation rate in Chinese edible fats & oils market of 2001 and 2002
B Major brands¡¯ comprehensive occupation rate in Chinese edible vegetable oil market, 2002
C Situation of major brands¡¯ market sells share and coverage rate in Chinese edible vegetable oil market, 2002
D Situation of the import of edible vegetable oil, 2003
2) Competitive strategies
3) Prospect for the competitive trend (the integration, the entry of the capital from laymen, the entry of foreign capital)
2. Analysis on competition of the instant foods market
1) Competitive climate of the instant noodle market
A major brands¡¯ comprehensive occupation rate in Chinese instant noodle market of 2001 and 2002
B major brands¡¯ market sells share and coverage rate in Chinese instant noodle market, 2002
C Analysis on instant noodle¡¯s regional, price, technical, and qualitative competitions
2) Competition climate of quick-freeze foods market
A major brands¡¯ comprehensive occupation rate in Chinese quick-freeze foods market of 2001 and 2002
B major brands¡¯ market sells share and coverage rate of Chinese quick-freeze foods market, 2002
3. Analysis on snack foods market competition
1) Competition overview for comparison of the category of the snack foods consumed most, 2002
2) Major brands in competition: the brands of snack foods consumed most
4. Analysis on market competition of meat products
1) Competition overview (the first camp, the second camp, the third camp)
2) Major brands¡¯ market performance of 2001 and 2002
A Chart of major brands¡¯ comprehensive rates of Chinese ham bowel market of 2001 and 2002
B Table of major brands¡¯ sells share and market coverage of 2001 and 2002
3) Trend of major brands¡¯ competition
5. Analysis on competition of candy market
1) Major brands¡¯ market coverage rate of Chinese candy market
2) The schedule of Major brands¡¯ market coverage rate of Chinese functional candy
3) Major brands¡¯ market coverage rate of Chinese chewing gum market
6. Analysis on bread & biscuit market competition
1) Biscuit market competition climate
2) Major brands¡¯ market performance of 2001 and 2002
A Major brands¡¯ market sells share and market coverage rate in Chinese biscuit market of 2001 and 2002
B Major brands¡¯ comprehensive coverage rate in Chinese biscuit market of 2001 and 2002
C Competition climate of pastries market
7. Beverage market
1) Concentration of the Brands
2) Change of the consumption structure
3) Climate of the Price competition
4) Analysis on marketing strategies
8. White spirit market
1) Situation of the Entry of the layman capital
2) Analysis on characteristics of the competition of white spirit
9. Analysis on the trend of competition in Chinese foods market
1) Package competition
2) Brand competition
3) Specialization competition
10. Analysis in terms of cases
4) Competition and risk: Nestl¨¦¡¯s catalyst
5) How had ¡®Chundu¡¯ gone to the perdition?!
Chapter 8 Analysis on major enterprises in Chinese food market
1. Uni-president enterprises corp.
2. Yurun food group
3. Tinghsin international group
4. Guan Sheng Yuan (Group) Company. Limited
5. Hebei Hualong Food Group Co., Ltd
6. Kerrry oils & grands (china) Co., Ltd
7. China national cereals, oils & foodstuffs imp. & exp. Corp.
8. Shanghai Mailing Aquarius Co., Ltd
9. Shanghai Golden Monkey Food Co., Ltd
10. Henan Shineway Group
Part 6 Analysis on food industry policies
Chapter 9 Chinese food industry and WTO
1. Analysis on influencing factors to Chinese food industry from WTO
1) Analysis on favorable factors
2) Analysis on unfavorable factors
2. How Chinese food industry face challenges from WTO.
Part 7 Main trend and analysis on investment of Chinese food industry
Chapter 10 Analysis and prospect for the trend of Chinese food industry
1. Engel coefficient and Chinese food industry
2. Trend of Chinese food industry
1) Retrospect of the development of the food industry
2) Analysis on the position of the food industry in national economy
3) Trend of the food industry in 21 century
3. ¡®The tenth five-year plan¡¯ of Chinese food industry and the analysis on it
4. Analysis on trend of technology of the packing of Chinese food industry
1) Current situation and retrospect of Chinese food and package packing machine
2) Potential and trend of Chinese food industry
Chapter 11 Analysis on trend of major subdivided markets in Chinese food industry
1. Analysis on the trend of edible oils & fats market
1) Trend of developing seriation products
2) Bringing down prices is a necessary trend.
3) Polarization will be more outstanding.
4) Small package of food will be popular
2. Analysis on the trend of instant foods market
1) Analysis on the trend of instant noodles market
2) Trend of frozen foods
3. Analysis on the trend of snack foods market
4. Analysis on the trend of meat products market
1) There is large room for the development of Chinese meat products market
2) Trend of Chinese meat products trade
5. Analysis on the trend of candy market
1) A trend towards heath, nature, various tastes
2) Functions tend to be various
3) Package becomes exquisite
4) Consumption tend to be sentimental enjoyment
5) Prices of various grades
6. Analysis on the trend of bread & biscuit market
1) Trend of major products
2) Developing direction of domestic technology
3) The industry adjusting and thinking of its development
Chapter 12 Discussion for countermeasures for the development of Chinese food industry
1. SWOT Analysis on Chinese food industry
1) Analysis on advantages of Chinese food industry
2) Analysis on disadvantages of Chinese food industry
3) The opportunities and challenges that Chinese food industry is facing
2. Analysis on development strategies of food industry
1) Basic principles which should be obeyed along with food industry development
2) Analysis on development strategies of food industry
3) Analysis on marketing strategies of food industry development
4) Conclusion
3. Analysis on development climate of domestic ¡®green¡¯ foods of 2002 and 2003
1) Basic situation of the development
2) 2003 ¡®green¡¯ foods export keeps on increasing fast.
3) Outstanding characteristics of the development
4. Current climate and trend of organic food
1) Development climate of domestic and abroad organic food
2) Countermeasures to the development of domestic organic food
5. Analysis on investment orientation of Chinese food industry
1) Analysis on investment characteristics of the industry
2) Analysis on investment orientation of edible fats &oils
3) Analysis on investment orientation of instant food
4) Analysis on investment orientation of meat products
5) Analysis on investment orientation of other foods
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